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The Power of
PreSales Experience

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Hi, I'm Don Carmichael. After 35 years as a PreSales Individual Contributor, Manager, Regional Head of Enablement and Global PreSales Trainer, Coach and Evangelist, I'm slowing things down and focusing on supporting our 'Value Discovery Map' and 'Mastering' PreSales workshop Partners.

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We're all about supporting our brilliant Partners
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Covering Spanish and Brazilian Portuguese workshops.

Contact Nadia and Silvina here

Covering Value Discovery Map consulting.

Contact Nikhil here

Just some of the amazing clients who've already experienced our PreSales workshops..
Our Client Informatica
Our Client Adobe
Our Client Freshworks
Our Client SurveyMonkey
Our Client Conga
Why Join Our Workshops?
Accelerate Sales Cycles

Increase win rates and expand deal sizes.

Immediate Benefits

Seen in the very next Demo.


By How you present, not What you present.

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Boss Demos

Excel at the one thing B2B Buyers want most, a Demo.

Be able to 'Wow'

And weave in Value and Storytelling.

Value Discovery Map™️

Use the Value Discovery Map™️ and Value Story Arc™️ tools to automatically write Demo scripts and Value Propositions.


By How you present, not What you present.


59% of Buyers use Product Demos as part of their evaluation process. In TrustRadius research, Product Demos were the most widely used resource for six years running.

Getting your product demo right is about presenting and communicating value, not how the product works. Let's help you.


According to TrustRadius research, 71% of B2B Tech Buyers said that Product Demos were the most impactful resource when making a Buying decision.

Investing in Demo skills training and tools is strongly linked to higher win rates and retention. 

Get in Touch

Interested in either a 'Mastering' PreSales workshop or Consulting at your company 

Please complete the contact form to reach one of our trusted partners.

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